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HOW TO CHOOSE THE PERFECT WEDDING RING - A GUIDE FOR COUPLES

  • Writer: Ally Majka
    Ally Majka
  • Feb 14
  • 5 min read

Updated: Mar 17



Choosing a wedding ring is one of the most meaningful decisions you’ll make in your journey toward marriage. Unlike other wedding details that come and go, your ring is something you’ll wear every day as a symbol of your love and commitment. With so many styles, materials, and jewelers to choose from, finding the right ring can feel overwhelming—but it doesn’t have to be!

As a wedding photographer, I get a front-row seat to seeing how couples incorporate their personal style into their rings, and I want to share some tips to help you find the perfect one. Plus, I’ll highlight a few of my favorite independent jewelers who create stunning, unique wedding bands and engagement rings.


1. Consider Your Lifestyle

Your wedding ring should be beautiful, but it also needs to be practical. If you have an active lifestyle or work with your hands, you may want a durable metal like platinum or a harder gold alloy. If you prefer a lower-maintenance option, consider a design with flush-set or bezel-set stones rather than prong settings, which can snag on clothing or require more upkeep.



2. Think About Metal Choices

The metal you choose will affect both the look and durability of your ring. Some popular options include:

  • Gold – Available in yellow, white, and rose tones. 14K and 18K gold are the most common for wedding rings.

  • Platinum – A strong, hypoallergenic metal that develops a beautiful patina over time.

  • Palladium – Similar in appearance to platinum but lighter in weight.

  • Alternative Metals – Titanium, tungsten, and even wood or meteorite rings are becoming popular for those seeking a unique, modern look.

It’s also important to consider the color of the metal—some people prefer the warmth of yellow or rose gold, while others love the sleek, cool tones of white gold or platinum. Take note of the jewelry your partner already wears to get a sense of their preference, as choosing a ring in a color they love will make it even more meaningful.



3. Choose a Timeless or Trendy Style

Wedding ring styles range from classic to contemporary. Some couples prefer a simple, timeless band, while others opt for intricate vintage-inspired designs or unique gemstone settings. If you're considering a trendy style, think about whether you'll love it just as much in 10 or 20 years.


Stone Shape & Cut

If your wedding band includes a gemstone, the shape and cut play a major role in its overall look. Some popular cuts include:

  • Round – Classic and timeless, offering maximum brilliance.

  • Oval – Elegant and elongating on the finger, with a soft, modern touch.

  • Emerald – A rectangular step-cut for a vintage, sophisticated look.

  • Princess – A square cut that balances elegance with contemporary style.

  • Marquise & Pear – Unique, elongated shapes that make a bold statement.

  • Cushion & Radiant – Soft, vintage-inspired square cuts with plenty of sparkle.

  • Hexagon – A bold, geometric shape that gives off an Art Deco or modern feel.

  • Kite – An edgy, angular cut perfect for those who want something truly unique.

The cut of the stone affects its brilliance, how it reflects light, and the overall vibe of the ring, so consider what suits your style best!


Band Options

The band of your wedding ring also influences its look and feel. Some common choices include:

  • Classic Plain Band – A simple, sleek metal band for a timeless, understated look.

  • Pavé Band – Tiny diamonds or gemstones set into the band for extra sparkle.

  • Eternity Band – A full circle of diamonds or gemstones, symbolizing never-ending love.

  • Bezel-Set Band – A protective metal rim around the stone, offering a modern, secure setting.

  • Twisted or Stacked Bands – Unique, intertwined designs for a more intricate and detailed look.

When choosing a band, think about how it will pair with an engagement ring (if applicable) and whether you want something that can stand beautifully on its own or complement an existing piece.



4. Match or Mix?

Some couples choose matching bands, while others prefer different styles that suit their individual tastes. There’s no right or wrong way—just go with what feels most meaningful to you. If you want a subtle way to coordinate, you can choose rings with a shared element, such as the same metal or engraving.


5. Consider Ethical and Sustainable Options

If sustainability is important to you, look for jewelers that use recycled metals, conflict-free diamonds, or lab-grown gemstones. Many independent designers specialize in ethical sourcing, so you can find a beautiful ring that aligns with your values.


Alternative Gemstones

While diamonds are the traditional choice for engagement and wedding rings, many couples are opting for alternative gemstones that offer unique colors and symbolism. Sapphires, for example, are incredibly durable and come in a variety of shades, from deep blue to peachy pink. Rubies symbolize passion and love, while emeralds bring a vibrant, vintage feel. Choosing a non-diamond gemstone allows you to personalize your ring with a color that speaks to you while often being a more budget-friendly and ethical option.



6. Shop at Reputable Jewelers

To help you get started, here are some of my favorite wedding ring designers and shops*:


Point No Point Studio

If you love unique, nature-inspired designs, Point No Point Studio specializes in rustic salt-and-pepper diamonds and alternative gemstones set in delicate, modern settings.


Alexis Russell

For those who adore bohemian and vintage-inspired designs, Alexis Russell offers handcrafted rings featuring raw and rose-cut diamonds in timeless yet unconventional settings.


Midwinter Co.

Known for ethical sourcing and unique diamond alternatives, Midwinter Co. creates one-of-a-kind rings with stunning celestial and moody aesthetics.


Jewelry by Johan

If you're looking for something truly different, Jewelry by Johan specializes in meteorite, wood, and other rare materials, creating personalized and deeply meaningful rings.


*I am not sponsored by any of the companies mentioned in this post, nor do I receive any compensation or benefits from featuring them. These are simply jewelers I admire for their craftsmanship and unique designs. As always, I encourage you to do your own research to find the best wedding ring for your style and preferences.


7. Give Yourself Time

Custom and handmade rings often take weeks (or even months) to be crafted, so plan ahead—especially if you have a wedding date in mind. Shopping early also gives you time to explore different options without feeling rushed.



8. Make It Personal

Consider adding a personal touch to your ring, such as an engraving with your wedding date, a meaningful quote, or even a fingerprint engraving for something truly one-of-a-kind.


Final Thoughts

Your wedding ring is a lifelong symbol of your love story, so take the time to find one that truly reflects you. Whether you choose a classic band or something completely unique, what matters most is that it feels right for you and your partner.


Are you in the process of choosing a wedding ring? I’d love to hear about your experience! Let me know in the comments which style speaks to you most.



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